Job Description

Overview I'm partnering with an exciting Series C B2B company in the visual collaboration space. We are hiring 4 different Senior / Lead Product Marketing Managers to join the Marketing & Strategy Insight Team. The product marketers will be organized by segments and own the go-to-market strategy for their defined audiences: R&D, AI, Core. In this role, you’ll focus on collecting and translating market, competitor, and customer insights into thoughtfully designed & orchestrated marketing campaigns that activate & engage both prospects and existing customers. Base pay range $150,000.00/yr - $175,000.00/yr Your mission You’ll focus on collecting and translating market, competitor, and customer insights into launch, go-to-market and lifecycle strategies. You’ll own the full buyer and customer journey for the respective audience, bringing a data- and insight-driven approach to growing engagement, adoption, and value realization. This is a highly cross-functional role, partnering directly with Product, Sales, Lifecycle, and Design to drive growth and adoption programs. What You'll Do Own messaging and positioning: with a deep understanding of the Core and Admin segment, create differentiated messaging and positioning that speaks to the needs and challenges of these users and decision makers. Understand the competitive landscape: Have a clear understanding of competitor offerings to best position the company and its feature set in the market and translate into pricing and packaging strategy as well as influence future roadmap. Nail product-market fit: surface customer insights, competitive intel, feedback, and trends to define pricing and packaging, target personas, and go-to-market strategy Lead product launches: Define messaging, assets, and launch strategy for new features to ensure GTM readiness and help drive lead and user growth Create high-impact content: Develop scalable, audience-specific materials tailored to business decision-makers and users. Own customer comms: Craft and manage customer communications (emails, release notes, in-product updates) that showcase new features and boost engagement. Enable sales & success: Provide GTM teams with customer-facing assets, and internal guides to position features effectively and accelerate deals. Collaborate cross-functionally: Partner with product, creative, growth, GTM, and enablement teams to set launch goals and deliver successful outcomes. Partner with Marketing, Product, Lifecycle, and Sales to build cohesive campaigns that connect product launches, adoption programs, and customer success motions. Track and analyze product usage, engagement, and lifecycle health for the segment to identify opportunities for deeper value realization. MUST HAVES SaaS experience is required 7+ Years in product marketing, with proven experience building integrated campaigns for respective audiences Full stack experience having grown and owned an audience segment to create impactful value based messaging Location Location: This role is fully remote (based in the U.S) Seniority level Mid-Senior level Employment type Full-time Job function Marketing and Sales Industries Software Development #J-18808-Ljbffr Creative People

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